Create Some Cash Flow Business Tutorial

As the owner or executive of a business, you have business goals. You have your 5-year goals or your long-term goals, and then there are steps along the way to reach those goals: medium-term goals and short-term goals.

If you were a retailer you might have the following goals:

Short term: sell a certain amount each sunny day, a certain amount each rainy day, a certain amount each holiday, weekend and weekday.

Medium term: Identify your best suppliers. Establish relationships with the most efficient, timely, reliable and innovative suppliers. Attract a higher number of baby boomers than your competition.

Long term: Continue to create innovations in the marketplace that can set you apart from your competition, such as innovative loyalty programs or bleeding edge point-of-purchase technology.

In business planning and business performance management, key performance indicators (KPIs) are fundamental to knowing where you are in your path towards a certain goal.

This is what Wikipedia says about KPIs:


A performance indicator or key performance indicator (KPI) is a measure of performance. Such measures are commonly used to help an organization define and evaluate how successful it is, typically in terms of making progress towards its long-term organizational goals. KPIs can be specified by answering the question, “What is really important to different stakeholders?”


Wikipedia mentions long-term, but that misses out on important short-term and medium-term goals which I’ll explain shortly. The other key term here is “stakeholders.”

Each goal, whether short-term or long-term, has different stakeholders.

If you have daily retail sales goals, then a store manager has to have access to data that shows him or her in real time what’s going on in the store.

If you have quarterly or yearly goals vis-a-v

Incoming search terms:

plan short term cash flows